Together with Jamie, Violet also founded e Synchrony to fill the gap in the market for trusted online and offline dating service platforms, and Lunch Click, the first female-centric app in Singapore designed to solve the problems that women face whilst using mobile apps, and to give them a better dating experience.
The first Asian to be certified by the Matchmaking Institute in New York City, Violet has gained tremendous insight into the dating and matchmaking industry and is the pioneer in her field.
One woman who is no stranger to the various pitfalls of dating services is Aileen Edwards, a 61-year-old health worker who cares for dementia sufferers. In her spare time she enjoys theatre, swimming and the great outdoors.
One of the worst things about becoming single again and entering the jungle that dating can sometimes appear to be, is that it can be lonely out there, especially if you’re new to it and feel vulnerable.
Within Searchmate, it’s very different to the world of online dating and part of Tracey’s role is to ensure that all members have been personally interviewed in considerable depth (the interview can last for anything up to 2 hours), ID checked and vetted, to ensure they are who they say they are and are of the right calibre.
Which is the complete opposite to the online dating proposition, where according to the BBC’s Panorama, more than 1 million profiles in the UK are fake or fabricated and online dating fraud (including social networking sites) is now running at more than £100,000,000 per annum.
She has appeared in over 2500 media coverages in top magazines, television and radio, and featured in local and international media such as The Straits Times, ABC News 20|20, CNBC Asia, BBC, Bloomberg and Radio Australia.
She was also featured in Singapore’s National Day video in 2005 as one of Singapore’s most aspiring people.